When an educational platform enters the world of the crypto industry, its website must look as progressive as the course itself. ChainUp is not just about learning; it is a gateway to the future of finance, where knowledge becomes a growth tool.

The main challenge is to present the course as a premium product for a discerning audience. The design needed not only to captivate with a futuristic aesthetic but also to strategically guide the user from the first impression to a specific action — registration.

I created a cosmic visual concept with an emphasis on blue shades and bold typography. I added copywriting that drives engagement and enhances trust, as well as interactive motion elements in Figma, making the interaction lively. Every detail is aimed at the main goal — to engage and motivate learning.